«Rektorat»: Our House Font

In 1933, the Museum für Gestaltung Zürich opened its main building at Ausstellungsstrasse 60. In the spirit of Neues Bauen, the architects dispensed with any ornamentation, but envisaged striking exterior lettering for the building.

Bally – Swiss Shoes Since 1851

Bally, founded in Switzerland, achieved worldwide fame with top-class shoes. The company is considered to have pioneered combining craftsmanship, industrial innovation and fashion design.

Pierre Mendell: Pictograms, Images, Characters

Ambiguities, irritations and surprising reinterpretations often turn the supposedly universal pictorial symbols from Pierre Mendell into poetic puzzles and invite reflection and re-examination.

The Curatorial Project

By growing their ideas into finished concepts, MA Art Education students specializing in Curatorial Studies, i.e. prospective exhibition makers, developed their own exhibitions. A jury selected the most exciting exhibition concept for implementation.

Stop Motion – Moving Posters

Artists and graphic artists have always played with extending two-dimensional, static surfaces by a third level, thus deceiving the eye. Stop Motion presents creative approaches that have enriched poster history by suggesting movement and dynamics.


Zurich’s Filmpodium presents thematic series and retrospectives of classic movies. Its posters interpret cinematographic achievements and bear witness to their day and age.


Original objects, photographs, posters, video installations, and a model railway invite visitors on a journey through time—from the company’s beginnings to tomorrow’s mobility.

Knowledge in Images – Information Design today

Whether for visualizing big data, publishing journalistic findings, spatial orientation, or as material promoting effective learning and teaching—information design explains the most diverse contents within the shortest time through combining much visual material with few words.

Photographics: Klein, Ifert, Zamecznik

Light drawing, photograms, photomontages: the search for a contemporary visual idiom for the postwar period inspired artists and designers to experiment with photography.