Vetements en Zurich

2.3. – 11.4.2021

The Vetements design collective, founded by brothers Demna and Guram Gvasalia, breaks with established fashion conventions. Launched in Paris in 2014, Vetements relocated to Zurich’s Binz district in 2017. Instead of holding a show at Paris Fashion Week, Demna Gvasalia photographed the Spring/Summer 2018 collection in Zurich. In exaggerated poses, people like you and me present fashion against the backdrop of everyday life in the city. The exhibition features large format photographs of five of a total of 54 looks.