Interview

19:27 minutes
Swiss German/Subtitles English

Daniel Freitag sewed the first Freitag bag together with his brother Markus Freitag in 1993. To this day, the brothers have not stopped incorporating their design thinking into their commercial considerations: They built up the Freitag brand internationally over 20 years and still rely on Switzerland as a workplace today. About the advantages and disadvantages of having their own factory and the struggle to create new, good products without losing their passion for the game.