50 Years of Women’s Voting Rights
Swiss women finally obtained the right to vote just half a century ago! This victory for equality was preceded by decades of struggle. 39 posters from the collection of the Museum für Gestaltung Zürich attest to the emotionally driven campaign for voting rights and illustrate the visual rhetoric and strategies of argumentation used by both camps. Among them are works such as Donald Brun’s poster showing an oversized pacifier and Otto Baumberger’s dreadful vision of a politically active woman that have inscribed themselves into our collective visual memory.
Tip: Students of the Bachelor Graphic Design at Hochschule Luzern used the anniversary as an opportunity to reinterpret the voting rights campaigns of that time. The budding designers see their designs as a "tribute to the women who fought for the right to vote in 1971," as one student describes it.
The Weltformat posters have been added to the poster collection of the Museum für Gestaltung Zürich and are accessible online in the eMuseum.