His images are arresting, disturbing, outrageous. As a photographer, creative director, and image editor, Oliviero Toscani made history and revolutionized commercial communications. He first came to the public’s notice through his iconic and controversial campaigns for the Italian fashion brand Benetton. After training at the Kunstgewerbeschule Zürich, Toscani went first to New York, where he plunged into “street photography” and became part of Andy Warhol’s legendary “Factory.” Back in Europe, he established himself as a commercial and fashion photographer whose trademark was visual provocation. This exhibition covering Toscani’s entire oeuvre promises to prompt discussion of both social conventions and topical issues such as gender, racism, ethics, and aesthetics.
Note: The exhibition contains images that some visitors may find disturbing. We recommend accompanying children.
Overview
"Razza Umana", a long-term project of Toscani's, aims to show human diversity in its entirety since 2007. You can take your own portrait and become part of the exhibition alongside thousands of other people.
Permanent offer during opening hours
Without accompaniment by intermediaries
For the exhibition, Oliviero Toscani opened his archives and sorted out dozens of vintage prints. Browse through the prints with care and look out for new stories to discover in those old photographs, from the studio as well as the city.
Permanent offer during opening hours
Without accompaniment by intermediaries
