German graphic artist Otl Aicher was in charge of conceiving the overall graphic program for the Summer Olympic Games in Munich in 1972. He wanted to deliberately avoid any political associations with Germany’s Nazi past. The national colors are therefore nowhere to be found.
In the posters Aicher developed with Gerhard Joksch, each sport is reduced to its specific atmosphere and the athletes’ precise movements in space. Aicher and Joksch extracted the quintessence from each photographic image, achieving a sophisticated Pop Art effect with a refined aesthetic.