Large-scale design history: From its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from early painterly and narrative posters through pure typeface posters, which rely solely on expressive lettering, to artistic experiments with photography and recent designs using digital techniques. Together, they illustrate a wide variety of design approaches and convey the great innovative power of poster culture. With its poster collection, the museum holds one of the world’s most important archives of this medium. Featuring around 80 posters, the exhibition provides insights into the immense collection and illustrates the collection’s thematic, geographical, and historical scope.