1: anonym, Canada Dry / durststilllend, 1954 | 2: Ikko Tanaka / Irving Penn (Foto), Issey Miyake 1999, 1999, © Rechteinhaber:innen Ikko Tanaka | 3: Advico Delpire AG, Levi's, 1973, © Advico Young & Rubicam AG
anonym, Canada Dry / durststilllend, 1954
Young, white, straight, healthy, and attractive … Ever since the advent of the modern illustrated poster around 1900, the human body has been a popular subject. Its representation mostly follows the rules of the market, where advertising is dominated by stereotypes of a supposedly successful life. How do such images shape our perception of ourselves and the world? And are there effective counterstrategies? In the context of current debates on gender and race, as well as on body optimization and media self-staging, the exhibition questions the body images propagated by our visual culture. Posters from the museum collection meet up with artworks and everyday objects to prompt a multifaceted examination of the body in its cultural, social, and political dimensions.
Children & co
Helping to shape things from an early age! Especially for children and their companions the museum offers workshops, guided tours and more.
The museum offers an inspiring learning environment and tours and workshops specifically designed for school children.
Already created something today? The diverse mediation offering provides you with extraordinary insights into topics of design.
The museum creates offerings for people with and without disabilities to participate in together.
Margrit Linck, Pioneer of Ceramics
Queens of their Discipline – Posters by Women Designers
Schweizerische Nationalbank, Fraumünsterstrasse 8, 8001 Zürich