Fashion without mass production, without Hollywood and international fashion weeks? Far from the spotlights and dictates of the big fashion centers, a lively fashion scene is flourishing in Switzerland. Alongside renowned brands, small labels, collectives and young graduates are testing their potential. Some of these designers are trying to gain a foothold in the fashion market with their multi-faceted collections, while others are creating their own system in an obstinate and inventive way. The exhibition presents a colorful palette of trendy outfits, shows fashion photography, film exhibits or fabric innovations and thus creates a snapshot of the current scene.
Wild Thing – Swiss Fashion Scene / Modeszene Schweiz
Museum für Gestaltung Zürich (ed.)
Scheidegger & Spiess, E/G
With the generous support of:
The Swiss fashion scene is in motion: young labels, collectives, and established brands demonstrate their creative potential on unequal stages. They draw from national tradition as well as from a global zeitgeist, designing hightech functional clothing and fashion that promises fluid identities and rejects rigid gender attributions. Minimalist silhouettes contrast with exuberant textile design, and diverse collaborations shift established processes of the discipline. Swiss fashion constantly reinvents itself; the Swiss fashion scene is in motion; Swiss fashion constantly reinvents itself. The publication Wild Thing shows it as a vibrating snapshot.
The exhibition also features a Dress-up Table for Kids & Co. This is an open offer without the assistance of intermediaries, inviting you to design fashion collections for paper dolls from magazines or fabric.