Data Protection Declaration

The Museum für Gestaltung Zürich (the museum of Zurich University of the Arts ZHdK) is happy you have chosen to visit our websites and are interested in what we have to offer. As we take the protection of data very seriously, we wish to inform you about how we process and protect your personal data that is collected as a result of your visiting and using our sites. In this regard we observe the cantonal data protection law (law on information and data protection IDG) and, where the relevant provisions are applicable, also the Swiss Data Protection Legislation (DSG) and the European General Data Protection Regulation (DSGVO).

1. Declaration of consent
By making use of the Museum website, the Museum’s eShop, of the eGuide (hereinafter referred to as “website”) and our offers, you declare your acceptance of this privacy statement and agree to the functions described therein, in particular the use of cookies and of web analysis software.

2. Legal grounds for the processing of personal data
Personal data are details and information that relate to a specific or identifiable person. These include your contact details such as name, telephone number, address or email address, which you give us, or your IP address.

We process personal data in pursuit of our legitimate interest in providing you with information and offers, in order to meet our legal or contractual obligations or in accordance with your consent.

3. Storage of personal data
We store personal data:
– for as long as it is needed for the purposes for which it was collected or to serve our legitimate interests,
– for as long it is needed for us to fulfill our legal or contractual obligations
– or until you revoke your consent.

When this period expires personal data are deleted. Where there are concrete indications of an illegal act or an attack on the network infrastructure, the deletion of data may be postponed until the situation has been clarified.

4. Cookies
What are known as cookies are used on the website. These are data that is stored on your computer or mobile device when you visit or use our website. Cookies store certain settings of your browser as well as data about exchange and improve the user-friendliness and security of our website. After closing the internet browser temporary cookies are automatically deleted and permanent cookies remain stored on your computer or mobile device. These cookies are used in order to record visitors’ behavior on the website and to compile statistics about the use of the website (see clause 8).

By adjusting the settings in your internet browser (such as Firefox Internet Explorer and Safari) you can deactivate the storage of such cookies at any time and in this way prevent the permanent use of cookies. Please note that this may possibly result in individual functions of our website not working properly. You can also delete already stored cookies by means of your browser or other software programs.

5. Access data
Every time you visit our website the following information about the access is automatically recorded:
– IP address of the requesting computer or mobile device
– website from which our website was accessed (referrer)
– date and time of the website visit
– the contents accessed
– the amount of data transferred
– the browser used
– the operating system used

This information is stored as log files on the servers of the ZHdK in Switzerland (Zurich and Winterthur) for the purposes of improving technical processes and for statistical analysis of access. This analysis is made for the sole purpose of improving the Museum’s online services and the technology that backs them (see clause 8). To protect the security of your data during transfer, we use the most technically up-to-date encryption method (currently via HTTPS with the integration of a SSL Certificate).

6. Newsletter
We are happy to inform you about the Museum through the medium of a newsletter. For registration and to send the newsletter we require the following personal data from you:
– First name and name
– Email address
– Address (in particular for delivery by post)

This personal data is used exclusively to send news, information about events and offers from the Museum. By voluntarily providing and transmitting the personal data you give your consent to the processing, storage and use for the purposes outlined above. We use this data exclusively for sending the newsletter and do not hand it over to third parties. You can cancel the newsletter at any time and your contact data will be deleted from our servers and the servers of our service provider. The option to cancel can be found at the end of every newsletter.

7. Making contact
If you contact us by email you agree that we may save your email address, your IP address and any further personal data you provide for the purpose of responding to your request and to any possible further questions. The personal data will be used and transferred to the relevant department of the Museum or the ZHdK only for as long as it is needed for the purpose referred to above. The data will not be handed on to third parties without your permission.

8. Web analysis software
a) Web analysis in general
You can prevent cookies being saved by changing the relevant settings in your internet browser. However, after doing this it is possible that you may not be able to make full use of all the functions of the website. The cookies remain on your end device until you delete them.

By using the website, you declare your consent to the processing of the data collected about you through Matomo in the manner described below and for the given purpose.

b) Matomo
We use the open source web analysis software Matomo. Matomo makes use of what are called cookies, i.e. text files which are stored on your computer and which allow your use of the website to be analyzed. The information about your use of the website (including the encrypted IP address of the user) produced by cookies is transferred solely to the servers of the ZHdK in Switzerland (Zurich and Winterthur) and is stored there. No data is transferred to Matomo. We use the information in order to evaluate the use of the website and to compile reports for the Museum about website activities. We do not transfer this information to third parties. IP addresses are anonymized before the data collected can be accessed.

The following information is saved in anonymized form:
– IP address
– Time spent on the website or subsite
– Subsite on which the website is left
– Country, region or town from which access is made
– End device (type, version, color depth, resolution, width and height of browser window)
– Returning or new website visitor

9. Services from third parties
a) Design and maintenance
For the purposes of design and maintenance Stillhart Konzept und Gestaltung GmbH, Aegertenstrasse 8, 8003 Zurich, Switzerland has access to the Museum’s website index. They do not evaluate any personal data. Further information:

b) Further services
On our website we occasionally place content or offers of services from third-party providers in order to incorporate their contents and services such as, for instance, videos (YouTube or Vimeo) (herein-after referred to as “contents”). This means that the third-party providers of these contents note the users’ IP addresses. The IP address is required for the transfer and depiction of these contents. This information can be saved in cookies on the users’ device and can contain technical information about the browser and operating system, referring websites, time of visit as well as further details about the use of our online offers. In addition, third-party providers can process such information further, in particular when the website visitor is at the same time registered on the platform of the respective third-party provider.
The Museum has no influence on the manner of data transfer and has a legitimate interest in the incorporation of these external contents.

In particular the following contents from third-party providers are incorporated (with a reference to their data protection declarations):
– Video platform «YouTube» of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
data protection declaration:
– Video platform «Vimeo» of the third-party provider Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA
data protection declaration:, Data Transfer Statement:

c) Linked websites
Some links on the website lead to websites of third parties. The users are responsible for the use of such linked websites and for observing their data protection declaration. The Museum assumes no responsibility for the correctness, completeness and legality of the offers and contents provided there.

10. Right to information
Visitors to the website have the right to demand at any time information about stored personal data that relates to them and about its use as well as a right to correction, data portability, blocking or deletion of this data. Where consent to the use of personal data was given this can be revoked at any time.

For requests for information, to exercise the rights described above and to make suggestions on security and data protection you can write to the Museum:
Museum für Gestaltung Zürich
P.O. Box
8031 Zurich, Schweiz (for eShop)

Furthermore, you have the right to make a complaint to the responsible supervisory authority:
Data Protection Officer of the Canton of Zurich
Beckenhofstrasse 23
P.O. Box
8090 Zurich, Switzerland
Contact form at

11. Data security and confidentiality
By using the appropriate technical and organizational security measures the stored personal data is projected against manipulation, loss or unauthorized access by third parties. These measures are being continuously improved. However, the transfer of information through the internet and other electronic media is always subject to certain security risks and the Museum cannot guarantee the security of information that is transferred in this way.

As is called for in their employment contract (with an obligation for official secrecy) or in accordance with their service agreement the Museum staff, our web agency Stillhart Konzept und Gestaltung GmbH (Zurich), and the service providers we commission agree to observe discretion and to comply with the data protection regulations.

12. Alterations to this data protection declaration
This declaration can be altered with immediate effect and without notice in the course of developing the website further or as a result of implementing new technology and legislative changes.

Most recent update: January 2019