US Pop Art of the 1950s and 1960s emerged against a backdrop of social upheaval and upheaval. Vacillating between fascination and criticism of consumerism, its representatives discovered the pictorial value of banal everyday objects and at the same time exposed them as disposable products. Formally, they took their cue from mass media means of expression, such as advertising and comic art. Roy Lichtenstein, Andy Warhol and other pop artists advertised their own exhibitions with pop art posters. Conversely, commercial advertising soon re-appropriated the stylistic characteristics of Pop Art: Its trivial world of motifs, the often humorous play with eroticism, the simplified depiction through two-dimensional reproduction and bright colorfulness were ideally suited to captivate the public's gaze. But the lusty language of Pop Art was also used in cultural posters. Cuban designers, for example, reinvented the film poster by rejecting Hollywood pathos and relying on Pop Art.