Project documentation
With DesignScouts Schaufenster, the Museum für Gestaltung Zürich launched a series of shop window exhibitions in the neighborhood as part of the Museumjung participation project. Through Museumjung, the museum built bridges to everyday life in the neighborhood and from there back to its own institution.
June 2 - July 21, 2023
Window of the Swiss Design Embassy, Josefstrasse 115
Nicola von Albrecht and Leila Remstedt-Drews, cultural mediator
Kostis Sotirakos, graphic designer
Leila Remstedt-Drews, realized with Miriam Künzli, photographer
In the second year of the project, the focus was on the work and ideas of Swiss design pioneer Willy Guhl. Under the label "GuhlSchool", various design and cultural techniques were used to explore Guhl's core themes. The collection of things and images as a source of knowledge for design was also addressed.
Sitzen im Quartier was an adaptation of the Vestibül exhibition Museumjung: GuhlSchool with results from the courses Schauen und sammeln: Photography is more than a photograph and Collecting photographically: Designing Public Space, which had taken place as part of the Museum Week Willy Guhl: young and today.
Photographic field research by students in public spaces was shown. Based on Willy Guhl's photo documentation of street furniture - his so-called Bänkli collection - the young experts questioned the topic of street furniture from their own perspective: What does street furniture look like today? What needs do children and young people have in public spaces? What is needed there to meet these needs? This resulted in a manifesto that was completed by the museum audience. Passers-by on Josefstrasse were also able to make their statements at the DesignScouts shop window using a QR code.
The experience and knowledge gained from the "GuhlSchool" was used to further sharpen the profile of design education at the Museum für Gestaltung Zürich. The topics of street furniture and field research in the neighborhood were taken up again in Design Kids Club #12: Street furniture / instead of furniture and Design Kids Club #13: Prototypes for street furniture / instead of furniture, in the project teaching courses #9 and #14: Experiencing spaces - designing spaces and Public (T)spaces as well as in school workshops for the exhibition Jugendkollektiv: jung love Züri as part of Collection Insights - Seven Perspectives (January 26 - December 1, 2024).
In cooperation with Swiss Design Embassy, supported by the Canton of Zurich, Location Promotion, and Bürogemeinschaft Pfister Klingenfuss Architekten and Böe Studio.
Im Rahmen des dreijährigen Outreachprojekts (April 2021 bis März 2024) öffnete sich das Museum für Gestaltung Zürich jugendgemässen Fragestellungen und Perspektiven. Im Fokus standen dabei das in der Sammlung bewahrte Kulturerbe, das Ausloten der spezifischen Potenziale von Designvermittlung sowie museologische und strategische Fragestellungen.