In the third year of the project, the students developed elements of a new permanent exhibition of the collections under the label "DesignScouts", which will open in the Toni-Areal in 2025. The Collection Insights - Seven Perspectives exhibition served as a kind of prototype.

For the first time, the museum is putting different perspectives on its collection at the center of an exhibition. In this context, interested students between the ages of 9 and 15 developed a concept as a "youth collective" that takes a look at Zurich's design from a young perspective.

Which designed spaces, buildings and products can young people identify with? And can these spaces, buildings and products also be found in the collections? jung love Züri takes the public on a journey through the young city: "We had more than fifty ideas for the exhibition. Deciding was real work. We had to be familiar with the topic, it had to have something to do with us, but also with design. In the end, it was clear that it would be an exhibition about Zurich. We brainstormed the question: What do we associate with our city? Then we looked in the collection archives to see which objects fit in with our everyday lives in Zurich. We didn't find some cool brands and current products there, so we're presenting them here." (Youth collective)

Every month, a display case is filled with a new object that the young curators believe is worthy of becoming part of the collections. The "object of the month" is also published on the museum's Instagram account. Some of the products proposed by the youth collective were already included in the collections before the exhibition opened.

The jung love Züri concept was developed in the Youth Collective 1 course. Youth Collective 2 produced a film that will be projected in large format in the exhibition. Pupils in project class #13: Young brands supported the selection of current products.

Installation photos: Pierre Kellenberger

Im Rahmen des dreijährigen Outreachprojekts (April 2021 bis März 2024) öffnete sich das Museum für Gestaltung Zürich jugendgemässen Fragestellungen und Perspektiven. Im Fokus standen dabei das in der Sammlung bewahrte Kulturerbe, das Ausloten der spezifischen Potenziale von Designvermittlung sowie museologische und strategische Fragestellungen.