Exhibitions

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Collection Insights — Seven Perspectives
The exhibition examines selected objects in the collection from different angles and explore how the museum's collecting, exhibiting, and educational practices are interconnected.
Until 1.12.2024
Ausstellungsstrasse
Oliviero Toscani: Photography and Provocation
This exhibition covering Toscani’s entire oeuvre promises to prompt discussion of both social conventions and topical issues such as gender, racism, ethics, and aesthetics.
Until 5.1.2025
Ausstellungsstrasse
Design for All? Diversity as the Norm
This exhibition presents contemporary approaches to inclusive design and architecture. At its heart are five international design studios that in their work aim to make our lived environment more accessible.
Letzte Tage
Until 20.10.2024
Toni-Areal
Lucien Hervé: Built Light
In this exhibition, Hervé’s images of the works of numerous master builders will be shown alongside the oeuvre of Le Corbusier.
Until 24.11.2024
Pavillon Le Corbusier
Japanese Graphic Design Today
With numerous originals and creations that have never before been shown outside of Japan, the exhibition provides an insight into the vast array of its contemporary design practices.
Until 12.1.2025
Toni-Areal
Helmut Schmid Typography
Through logos, packaging, corporate designs and independent works, the exhibition sheds a light on the most important stages in the career of this designer, who also gained international renown as a publicist.
Letzte Tage
Until 20.10.2024
Toni-Areal
Textile Manifestos — From Bauhaus to Soft Sculpture
From geometrically ordered weavings in two dimensions to free forms in space: the exhibition shows anonymous pieces side by side with well-known positions, resulting in some surprising adjacencies of comparable perspectives from different periods.
14.2. – 13.7.2025
Ausstellungsstrasse
Ciné-Passion — International Movie Posters
In 75 highlights of the movie poster genre, "Ciné-Passion" tells the story of cinema from 1920 to the present.
Ausstellungsstrasse
Water: Designing for the Future
The exhibition shows design concepts from across the globe that have the potential to radically reshape our future by opening up new routes out of the current water crisis.
29.11.2024 – 6.4.2025
Toni-Areal
Queens of their Discipline – Posters by Women Designers
The poster is the supreme discipline in graphic design. This exhibition tells the story of the poster, using exclusively reprints of works by international women designers, for once.
24.5.2022 – 8.9.2024
Ausstellungsstrasse
Collection Highlights
Featuring 2000 highlights from this internationally significant collection, the newly refurbished main building invites visitors to discover the world of beautiful, useful, and curious everyday objects.
Until 1.12.2024
Ausstellungsstrasse

Special programs

Hopeful green: nature, food, and sustainability in poster advertising
Niklaus Troxler, [ohne Text], 1992
Many people would find the world bleak without green nature. Nevertheless, an average of 13 million hectares of forest are cut down every year. There is a great deal of resistance to this worldwide, so that hope – which is green, as we all know – for a green future is not lost.

ePoster Gallery / APG
Maja Allenbach – Avant-Garde Graphics
Maja Allenbach, 1935, Mütter kocht mit Erdnussfett Astra
Maja Allenbach was a trailblazer in the use of photo posters in Switzerland. Her ads for Astra margarine and Stalden pudding, made using photographs by Ernst A. Heiniger and Gotthard Schuh, reveal her avant-garde design tendencies.
Until 17.11.2024
Ausstellungsstrasse
Large-Scale ABC
Poster designers often choose a single letter as a visual eye-catcher that dominates the picture surface. This practice is less about type design than it is about the pure joy of experimentation.
Letzte Tage
Until 20.10.2024
Toni-Areal
Peter Scholl — Type & Image
Peter Scholl has produced remarkable poster series. He elegantly blends exuberant typography with photography, using unexpected color schemes and elaborate screenprinting techniques.
2.7. – 15.9.2024
Ausstellungsstrasse
Pop!
Zwischen Faszination und Konsumkritik schwankend, entdeckte die Pop Art die Bildwürdigkeit banaler Alltagsobjekte. Ihre triviale Motivwelt, das humorvolle Spiel mit Erotik und ihre leuchtende Farbkraft eigneten sich ideal, um den Blick des Publikums zu fesseln.
Until 24.10.2024

Schweizerische Nationalbank, Fraumünsterstrasse 8, 8001 Zürich
Schwerelos
In der Werbung scheint Schwerelosigkeit mit Sorglosigkeit gleichgesetzt. Verheissungsvolle Bilder von der Weite des Himmels eignen sich besonders, um Sehnsüchte zu wecken und Freiheiten zu prophezeien.
28.6. – 29.9.2024

ePoster Gallery / APG
Swiss Design Lounge
Ausstellungsstrasse